Featured from Intelligent Utility Magazine
Big data is all the rage in the business world. Companies around the globe are turning to data to increase productivity and efficiencies and better market products to consumers.Retailers, for example, rely heavily on loyalty cards to send discounted product offers. Through beacon technology, many retailers know the minute a customer enters their store and use data about consumer purchasing
Traditional forms of utility communication tend to cover at least the Spanish language market these days, but Pacific Gas and Electric (PG&E) goes well beyond the Hispanic market to also actively engage other non-English language communities in the area, including Chinese speakers.Their tweets in Chinese grabbed our attention last year. So, we asked Fiona Chan, the utility's principal
Thousands of customers were left without electrical service as storms rolled through the region Monday evening, downing trees and power lines.